What we do with what you tell us

1.What we asked for

• Your name, and — if you gave them — your email address and your mobile number.
• How many adults and how many children are moving in. We do not ask your children's ages; if you answered before October 2026, when we did, those ages are kept with the rest of your answers.
• Your pets, and the things you love doing.
• Where you drive on weekdays, if you told us.
• One thing we did not ask for and took anyway: the network address the tablet submitted from, kept only so nobody can flood it, and never joined to your name.

2.Why we asked

To write your page. That is the whole of it. Your name and your family are in the page because the page is about your life.

We email you the page only if you gave an address and ticked the box asking us to send it. Give an address and leave the box unticked and we send nothing — you read your page on the tablet, and at your own link afterwards. Some open houses run with email switched off entirely; there the box never appears and no page is ever sent.

We did not ask whether you want the agent to get in touch, and there is nowhere in this product to record an answer if you had given one. So nothing you tapped was a yes to being contacted. The agent is a person, standing in the room: if you would rather they didn’t, tell them. You can also delete everything, at any time — see Deleting it, below.

Your mobile number, if you gave one, goes to the agent so they can text you about a private tour. This product never texts you itself. It has one other use, which we should say plainly: it is also how the deletion page below can tell that it is really you.

3.Who else sees it

• The agent hosting the open house sees all of it, and can copy any of it into their own records by hand. They are the person to talk to about how they use it.
• The CRM your agent connects (such as Follow Up Boss, BoldTrail, Sierra, Brivity or HubSpot), or their CRM's lead email address, if the agent uses one to keep their client list, receives your name, your email address, your mobile number, the address of the house, the link to your page, and a one-line summary of your answers: how many adults and children are in your household, your pets, the things you love doing, and where you commute. It is sent automatically when you finish. Afterwards, when you open your tour page, Follow Up Boss, BoldTrail, Sierra or HubSpot is told that you opened it — at most once every six hours — and when you come back to it, Follow Up Boss may give the agent a reminder to follow up with you, with a suggested text for them to send that names one of the things you love doing and a place near the house. It never receives your children’s ages or anything you wrote in your own words. What the agent’s account there does next, including any message it sends you, is set by the agent.
• Another follow-up tool, if the agent has connected one — a Zapier or Make automation, or their own system — receives exactly what that CRM gets when you finish, and nothing more: your name, your email address, your mobile number, the address of the house, the link to your page, and the same one-line summary. It is sent automatically when you finish. It never receives your children’s ages or anything you wrote in your own words. Which tool it is, and what it does next, is the agent’s to tell you.
• If the agent has connected no CRM or follow-up tool at all, the same details are emailed to the agent instead, to the email address they sign in with, when you finish: your name, email address, mobile number, the house, the link to your page and the one-line summary. Nothing more.
• When your agent sends you a tour from their Follow Up Boss, or it is made automatically because you asked them about one of their listings, we keep your name, and any interests or pets your agent picked for you, to personalize the tour; your email and phone stay in their CRM, and the link to your tour is saved as a note there. We also keep Follow Up Boss’s id for your contact, so that when you open your tour, Follow Up Boss records it on the same contact. The same is true when your agent makes you a tour of a home they are showing you, which need not be one of their listings; if they typed just your first name instead, that first name is all we keep. Your agent can also send you your tour link from inside Follow Up Boss; we email it to you on their behalf, to the address in their Follow Up Boss, and note on your contact there that it was sent.
• If you ask for a showing from your tour page, the agent is told who asked, for which house and when you would like to come: by email (your name, email address and mobile number, the house, the time and the link to your page), in the Follow Up Boss they connected (an inquiry and an appointment on your contact, with the same time and link), as a note in BoldTrail, Sierra or HubSpot, and as an event on their own Google Calendar, if they connected it. The calendar event names you, and lists your email address as a guest only if you ticked the box asking us to email your page; Google does not send you anything for it. If you ticked that box, we also email you a copy of the request. Nothing about the agent’s calendar is shown to you except which times are free.
• Claude, the AI writing service we use, receives your answers as part of the request that writes your page — your name, household, pets, interests, what you wrote, and your commute. It does not receive your email address or your phone number. When your agent asks Kulta to draft a follow-up message to you, Claude receives your first name, the house, the interests you picked, why the agent is writing (for example, when you visited) and your tour link — never your email, phone, household or anything you wrote. If your agent types a request to Kulta's follow-up assistant instead (for example, to find a contact), Claude can also receive the full names of matching contacts in your agent's Follow Up Boss and the stage your agent filed them under. A follow-up your agent approves opens in their own phone or email to send; we do not send it.
• Google receives the place you named as your weekday destination, so we can time the drive from the house. Nothing identifying you goes with it.
• Our email service receives your name and your email address to send you your page — but only if you ticked the box asking us to email your page. Separately, if your agent connected their CRM by its lead email address, it carries that lead email: the same details listed above for the CRM, and nothing more. And if you ask for a showing, it carries the agent’s copy of that request, and yours if you ticked the box. If your agent sends you your tour from Follow Up Boss, it carries that email: your email address, your first name, the house, the link to your tour, and possibly one of the things you love doing with a place near the house. If you asked us to email your tour, your agent’s follow-up comes from us too — the evening of the open house if they send it then, otherwise the next morning, and only once: your first name, the house, the link to your tour, and possibly one of the things you love doing with a place near the house. When your agent sends the day’s tours, it also carries their own recap of who was sent one: your name and, if you left one, a link to text you from their phone, or, if you left no phone, a link to email you that contains your email address. Otherwise it never receives anything about you.
• The homeowner sees counts and general patterns once enough people have visited. They never see your name, your details, or anything you typed.

4.Whether we track your page

Only in one way: we record when you open your tour page and how many times. Your agent sees it next to your name, and if they connected Follow Up Boss, BoldTrail, Sierra or HubSpot, it is sent there too. Nothing is scored or ranked, and we do not record how long you spend or which parts you look at. There is no advertising network involved and no cookie that follows you elsewhere. Deleting your information removes it.

5.How long we keep it

Until you ask us not to. Your page has no expiry date and neither do your answers.

6.Deleting it

The link to your page has a matching “delete my information” page — replace /story/ with /delete/ in the address, or use the link at the bottom of your page. You will be asked to type the email address you gave at the open house — or your mobile number, if that is what you gave — and to confirm.

If you gave neither, that page cannot tell you apart from anyone else holding your link, so it will not delete on its own. It shows you how to reach the agent, who deletes it for you, and it is the same deletion.

That permanently removes your details, your answers, and every page written from them, along with the record of when you opened them. It happens immediately and it cannot be undone. Your links stop working.

Three things it honestly cannot reach: anything the agent already copied into their own files or that already reached their CRM, the copies held by the AI and email services described above, and the network address in the first list — nothing joins it to your name, so nothing can pick yours out to delete. Ask the agent about the first; the second is out of everyone's hands once sent; the third is cleared out as more submissions come in.

You can also just ask the agent to do it for you. They have a button.

7.If you are in California

Deleting your information above is the same right the CCPA gives you, exercised directly and without having to ask anyone. We do not sell or share personal information, and we do not use it for cross-context behavioural advertising.

8.Children

We ask how many children are moving in, and nothing else about them — no ages, no names, no school, no photographs. We ask you, not them. Before October 2026 we also asked each child's age; if you answered then, deleting your information deletes those ages with it.